In this episode, Jackson Millan and Brett Ellis discuss why building trust beats pushing for quick sales—especially in service based businesses where comfort and credibility matter most. They explain how sharing valuable content attracts the right audience and warms them up before inviting them to a call. Jackson and Brett also cover why Google Ads aren't always the best fit for service businesses, and why social media, podcasts, and genuine conversations are better tools to grow your brand. Plus, they reveal the power of focusing your marketing on one key product or service that drives your business forward, avoiding the trap of spreading yourself too thin. If you want to build a marketing system that truly works and brings in better clients, this episode is a must-listen.

Key Takeaways

• Build goodwill with low-barrier, high-value content before selling.

• Use educational funnels to identify and nurture ideal prospects.

• Google Ads can be costly and inefficient for many service industries.

• Social media and podcast-style content create authentic brand trust.

• Focus marketing on your "golden goose" product for maximum impact.

Connect with Brett Ellis FB: https://www.facebook.com/brett.ellis86 IG: https://www.instagram.com/brtels/ Important Links https://growth.aureusfinancial.com.au/?utm_source=podcast