Consumer Products companies are urgently establishing a direct relationship with consumers, and many are using a Customer Data Platform (CDP) to bring all the information they have together in a unified records. But how much data is enough? Join SAP consumer product experts Ratul Shah, Sunny Neely, Ritu Saluja and Javier Flores as they outline best practices including critical use cases, personas, KPIs, and more to help you build an action-oriented CDP.

Join us at FMI Midwinter to deepen the conversation:
https://www.fmi.org/midwinter-conference

And visit our microsite on consumergoods.com for details and related webinars:
https://consumergoods.com/sap-reimagine-consumer-products

The post Building Action-Oriented CDPs: Manage Consumer Data for Maximum Market Impact first appeared on Future of Consumer and Retail.