What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events.

In this episode, he shares how he connects marketing and content into one powerhouse function, repurposes event content into high-value assets, and leads a team that blends speed, authority, and the human touch.

Kostas oversees a team of eight marketers plus the conference content team. With 16 years’ experience in global events and B2B marketing, he’s led teams across Asia, UAE, Africa, Latin America, and Europe - and has pioneered approaches to content strategy, in-house capability building, and AI adoption that accelerate results without losing creativity.

Find out:

• Why benefit-led, insight-rich content builds authority faster than slogans
• How to turn events into a year-round content engine
• How to break down silos between events, media, and marketing
• Why he treats AI as another member of the team
• The moment a team member told him, “AI makes me feel redundant” - and how he responded
• Why over-reliance on AI can be as dangerous as ignoring it
• The safeguards he uses to avoid AI copyright and IP pitfalls

Important Links & Mentions

• Kostas Zachoudanis on LinkedIn https://www.linkedin.com/in/konstantinos-zachoudanis/
• Ultimate Group on LinkedIn https://www.linkedin.com/company/theultimategroup/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/