Content and product marketing play critical roles in attracting and retaining the right type of buyer for your products and services. But, as content marketing has grown as a marketing discipline, many aren't sure where the line should be drawn between the two.

Listen in as Samantha and her guest, Karo Sadowicz, Director of Customer and Product Marketing at SnapApp, as they discuss the importance both marketing roles play in building lifetime value for your customers and how each touches so many facets of your organization.