Building an Audience, Becoming an Authority with Matt Medeiros – WPCAST024

This week, our guest is Matt Medeiros, who runs the most famous WordPress podcast, Matt Report. He’s also the co-founder of Slocum Studio and creator of the Conductor Plugin.

The Core

The Matt Report Podcast

* Matt Report

* Matt started so people can hear from the big names in the WordPress business world.

* Podcasting advice:

* Don’t do a podcast as throw-away media – put in the work to do it right.

* Don’t make an exact copy of another podcast.

* Provide your guests with a quality experience and they will promote you.

* Having big influencers as guests helps with promotion.

* Podcasting is relationship building. It’s beneficial though not easily measurable.

* Think about your audience. Be deliberate and focused.

* The WordPress podcast space is growing, but it’s competitive.

* People only have so much time to listen to podcasts. Find a way to be different.

* Even within the WordPress niche, there are sub-niches like plugins (WP Plugins A-Z).

* Other content marketing – do a lot of outreach, produce media, measure later.

* It’s important to try things even if they don’t scale (see the essay by Paul Graham).

Conductor Plugin

* Conductor Plugin

* Provides a quick and easy way to display content in different ways.

* Matt saw the need for the plugin after building this type of solution for his own clients.

* Also created the Note Plugin (free plugin for front-end editing text widgets).

* Made an impressive demo for Conductor using content from The New Yorker.

* Launched a successful paid beta to validate demand for the product.

If you’re not already listening to Matt Report, you should be! Also follow @mattreport.