Masters of Scale

72. Building bridges to scale, w/Kind’s Daniel Lubetzky

12.01.2020 - By WaitWhatPlay

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Scaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actually want, letting people meet him halfway, and focusing on the foundations so those bridges last forever. Cameo appearance: Bianca Wylie (Public tech advocate).

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