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Building community and trust in the DTC ecosystem with Nate Checketts founder of Rhone
This is the first podcast of the Motivated C19 series where co-hosts Dalia Strum, Founder of RethinkConnect and Pablo Henderson, VP of Marketing at Equinox Hotels feature guests who are inspiring others and are working on initiatives that embrace motivation.
They are focused on connecting with thought leaders and industry experts where they discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated.
This episode featured Nate Checketts, the founder of Rhone where they discussed the Brands x better initiative that he launched and the criteria for brands to get involved. He learned early on that "the cheerleader approach" wasn’t the right approach. “By giving a false sense of optimism, then I lose credibility as a leader.” They had to make changes and adapt based on the current state of affairs. His immediate response was "sitting back and waiting for someone else to solve these problems forces us to give up the ability to do good." They needed to come from a place of “We got this. Let’s lock arms and find ways to lean on each other”
We discussed Stephen Covey's The 7 Habits of Highly Effective People where relationships are like emotional bank accounts. You make deposits and you make withdrawals. "My hope is that I made enough deposits into our collective emotional bank accounts that it would keep our relationship balance in the positive."
He left us with a few challenges:
Hope you enjoyed this episode, please subscribe and stay tuned on linkedin and instagram for additional updates.
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By Motivated
4.7
2424 ratings
This is the first podcast of the Motivated C19 series where co-hosts Dalia Strum, Founder of RethinkConnect and Pablo Henderson, VP of Marketing at Equinox Hotels feature guests who are inspiring others and are working on initiatives that embrace motivation.
They are focused on connecting with thought leaders and industry experts where they discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated.
This episode featured Nate Checketts, the founder of Rhone where they discussed the Brands x better initiative that he launched and the criteria for brands to get involved. He learned early on that "the cheerleader approach" wasn’t the right approach. “By giving a false sense of optimism, then I lose credibility as a leader.” They had to make changes and adapt based on the current state of affairs. His immediate response was "sitting back and waiting for someone else to solve these problems forces us to give up the ability to do good." They needed to come from a place of “We got this. Let’s lock arms and find ways to lean on each other”
We discussed Stephen Covey's The 7 Habits of Highly Effective People where relationships are like emotional bank accounts. You make deposits and you make withdrawals. "My hope is that I made enough deposits into our collective emotional bank accounts that it would keep our relationship balance in the positive."
He left us with a few challenges:
Hope you enjoyed this episode, please subscribe and stay tuned on linkedin and instagram for additional updates.