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Building Cultural Relevance Through Influencers and Celebrities | Bette Ann Fialkov, Fractional Head of Influencer Marketing Bette
In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and scaling influencer programs, the lessons she’s learned moving between brand and consultancy roles, and the secret to creating partnerships that put brands at the center of culture. Whether you’re just getting started with influencer marketing or looking to elevate your program to the next level, this episode is packed with insights you can apply right away.
Key Takeaways:
// What it really takes to scale an influencer program from test-and-learn to fully operational.
// How major brands like Google and Lyft leveraged influencers and celebrities to tell cultural stories.
// The biggest lessons Bette Ann has learned from moving between in-house brand roles and consultancy work.
// Where influencer marketing is headed next — and the shifts brands need to prepare for.
// The surprising questions her students at Parsons are asking about the future of partnerships.
Connect with Bette Ann: LinkedIn
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
View all episodes
By Marketing Happy Hour
4.9
6767 ratings
In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and scaling influencer programs, the lessons she’s learned moving between brand and consultancy roles, and the secret to creating partnerships that put brands at the center of culture. Whether you’re just getting started with influencer marketing or looking to elevate your program to the next level, this episode is packed with insights you can apply right away.
Key Takeaways:
// What it really takes to scale an influencer program from test-and-learn to fully operational.
// How major brands like Google and Lyft leveraged influencers and celebrities to tell cultural stories.
// The biggest lessons Bette Ann has learned from moving between in-house brand roles and consultancy work.
// Where influencer marketing is headed next — and the shifts brands need to prepare for.
// The surprising questions her students at Parsons are asking about the future of partnerships.
Connect with Bette Ann: LinkedIn
____
Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
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