MyCom Church Communications and Marketing

Building smarter church communications plans through data insights: MyCom Podcast 113


Listen Later

Unlock the power of data in your church communications with this episode of "MyCom Church Communications and Marketing" Lauren Miers, Senior Communication Specialist of the Missouri Conference of The United Methodist Church, joins host Ryan Dunn to explore practical, actionable ways data can transform your ministry’s messaging and outreach. Whether you serve in a local church or a conference office, you’ll learn how to use both qualitative and quantitative data to make smarter decisions, reach the right audiences, and give your congregation what they truly need.

In this episode:

00:00 – Introduction & Why Data Matters in Church Communications
02:01 – Lauren Miers’ Background & Journey
03:54 – Defining Data Driven Communications
06:11 – Measuring Value & True Impact with Data
08:41 – Matching Content to the Right Platforms
10:07 – Communication Planning & Feedback Loops
14:40 – Workflow: Building Habits for Reviewing Data
21:00 – The Tools Behind Effective Data Collection
23:01 – Postmortem Data: Pivoting Your Ministry Plan
26:26 – Pet Data Points & What They Reveal
29:00 – Using Data to Truly Know Your Audience
30:50 – Easy Ways to Start Implementing Data Practices
33:27 – Bringing Others on Board with Data Insights
36:19 – Final Thoughts & Open Source Resources

If you want your ministry to work smarter and have a bigger impact, watch this episode and discover how data can help you connect, adapt, and grow. Don’t forget to subscribe for more practical episodes on church communications and marketing! Episode notes and more: www.resourceumc.org/mycom-podcast

This episode mentions these partner links:

United Methodist Higher Education Foundation: www.umhef.org
United Methodist Communications Giving Tuesday: www.umcom.org/GT2025

...more
View all episodesView all episodes
Download on the App Store

MyCom Church Communications and MarketingBy United Methodist Communications

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

10 ratings


More shows like MyCom Church Communications and Marketing

View all
Fresh Air by NPR

Fresh Air

38,467 Listeners

The Carey Nieuwhof Leadership Podcast by Art of Leadership Network

The Carey Nieuwhof Leadership Podcast

2,263 Listeners

Rainer on Leadership by Thom Rainer

Rainer on Leadership

466 Listeners

The Holy Post by Phil Vischer

The Holy Post

4,419 Listeners

unSeminary Podcast by Rich Birch

unSeminary Podcast

112 Listeners

Get Your Spirit in Shape - United Methodist Podcast by United Methodist Communications

Get Your Spirit in Shape - United Methodist Podcast

68 Listeners

Pod Save America by Crooked Media

Pod Save America

87,667 Listeners

The Daily by The New York Times

The Daily

112,660 Listeners

The Bible For Normal People by Peter Enns and Jared Byas

The Bible For Normal People

3,286 Listeners

Up First from NPR by NPR

Up First from NPR

56,623 Listeners

Compass Podcast: Finding the spirituality in the day-to-day by United Methodist Communications

Compass Podcast: Finding the spirituality in the day-to-day

41 Listeners

Leading Ideas Talks by Lewis Center for Church Leadership

Leading Ideas Talks

19 Listeners

Igniting Imagination by Wesleyan Impact Partners

Igniting Imagination

23 Listeners

The Pour Over by The Pour Over

The Pour Over

4,251 Listeners

The Bulletin by Christianity Today

The Bulletin

553 Listeners