Lauren Layne, New York Times bestselling author and branding superstar, shares her secrets on cultivating an author brand and mastering trickier social media platforms, specifically Instagram and Pinterest. Lauren demystifies author branding and explains how authors can find their own aesthetic. She also discusses why she chose to limit her social media presence to two platforms and how she has made these platforms work for her. We also discuss the evolution of her newsletter and how it has changed throughout the years. Never miss an episode: subscribe to the Kobo Writing Life podcast on Apple, Spotify, or Stitcher. Start self-publishing today with KWL. Join the platform that's fast, free, easy. We put authors first. www.kobo.com/writinglife

#140 - Building your Brand Using Pinterest and Instagram with Lauren Layne

The Kobo Writing Life Podcast features exciting interviews with bestselling authors, tips on the craft and business of writing, and advice for a successfully self-publishing career. Millions of readers are waiting to  discover your book - publish today at www.kobo.com/writinglife.

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 In this episode, we are joined by Jeff Adams and Michele Lucchini, online and digital accessibility experts who work at UsableNet, whose goal is to “make the digital world more accessible and usable.” Jeff and Michele recently wrote and published their first book together, an amazing guide to all things digital accessibility, Content for Everyone: A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content!   Jeff is the Accessibility Operations Direct at UsableNet, as well as a queer romance author and podcaster. Michele is Vice President of Delivery and Accessibility Operations at UsableNet, and has over twenty-three years of experience working with accessibility projects in digital spaces. Together, these two authors and accessibility experts offer so much info in this episode for anyone (and everyone) interested in broadening their knowledge of accessibility online. We at KWL learned a lot, too!   We discussed all things digital accessibility, their book “Content for Everyone,” how making small changes makes a big difference, how to think about accessibility, all about alternative text, headers, and images, and much, much more! This is a great episode for anyone wanting to learn more about accessibility online and in their own writing life.  To learn more, visit Jeff’s website.     

#341 – Accessibility Tips for Indie Authors with Jeff Adams and Michele Lucchini

 In this episode, we are joined by author Alison Cochrun, writer of the best-selling romance novels The Charm Offensive and Kiss Her Once For Me. Her latest work, Here We Go Again, is a “new queer rom-com following once childhood best friends forced together to drive their former teacher across the country.”  Here We Go Again is available now from Simon & Schuster Canada!   We had a great time hearing about Alison’s journey to becoming an author after being a full-time high school English teacher, the ups and downs of publishing, being inspired to write a story based on personal experience, how Alison incorporates humour into her books, how she writes queer characters with varying experiences of being queer, and so much more! Be sure to also check out Alison’s other titles, The Charm Offensive (one of Laura’s fave reads!) and Kiss Her Once For Me, both available from Simon & Schuster Canada.  Learn more on Alison’s website, and follow Alison on Instagram! 

#340 – Writing a Road Trip Romance Novel with Alison Cochrun

 In this week’s episode, we spoke to Jodi Drake, a bestselling author who writes multiple series under the name J.L. Drake! Jodi’s series span over thirty books, and these include the Broken Trilogy, the Quiet Mafia series, and her latest, Havoc of Sins, which begins with Grim – available to read now! For more info on her series, check out her reading order guide here.   Jodi spoke to us about her writing career, writing dark romance, what drew her to dark romance, how she plots her novels, how she uses her “murder board” to keep track of all her characters and plotlines, and much, much more! Jodi gave us many great insights into what it’s like being a series author and an author (and reader) of dark romance. We had a great time chatting with Jodi, and if you’re a burgeoning dark romance author (or a romance author in general), you don’t want to miss this episode of the KWL podcast!  For more, check out J.L.’s website, and follow her on X, Instagram, Facebook, and TikTok.

#339 – Plotting a Dark Romance Novel with J. L. Drake

 In this episode, we spoke to award-winning author Bethany Maines, whose romance-fuelled action-adventure novels include Eye Contact and Bulletproof Mascara, among many others. Bethany is a multi-genre author who has written in many genres and sub-genres, including action-adventure, mystery and suspense, science fiction and paranormal romance. She’s also a hybrid author who has experience working with traditional publishing houses as well as independently publishing her work! And, further, she has also written short stories and screenplays, including a screenplay that was recently turned into a short film. Bethany had a lot of illuminating observations on the publishing industry, a lot of love for fellow indie romance authors, and a lot of great advice to offer.   Be sure to grab a copy of Eye Contact – Bethany’s latest release! Follow Bethany on X, Facebook, and Instagram and learn more at her website. 

#338 – Writing Women's Action-Adventure Novels with Bethany Maines

 In this episode, we are joined by Kiki Chatfield, CEO and founder of The Next Step PR. Kiki spoke with us about her PR company, why she founded it, her best marketing tips for authors, the conference she runs, Authors in the Bluegrass, and so much more! Kiki is always open to hearing from readers and authors alike and is enthusiastic about helping others as much as she can. She had so much great advice to offer during our conversation.   If you’re interested in scheduling a free 15-minute chat with Kiki to see what she and The Next Step PR can do for you, check out her booking calendar here!   Kiki recently celebrated her 10th year in the PR market and her 9th year of The Next Step PR, and these huge milestones are well-deserved! Kiki brought such great energy to this episode and we hope you learn a lot and take her advice to heart as you continue on your own author journey.  Follow The Next Step PR on Facebook, X, Instagram, and TikTok for more, and be sure to follow Kiki on Facebook, X, Instagram, TikTok and Bookbub too!  

#140 - Building your Brand Using Pinterest and Instagram with Lauren Layne

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