Holly Mortimer, both an author and email marketing specialist, discusses easy strategies authors can implement to sell more books. Holly describes the common mistakes authors make when trying email marketing, best practices for writing excellent newsletters and the frequency authors should be sending emails. Start self-publishing today with KWL. Join the platform that’s fast, free, easy. www.kobo.com/writinglife

#181 - Building Your Readership through Email Marketing with Holly Mortimer

The Kobo Writing Life Podcast features exciting interviews with bestselling authors, tips on the craft and business of writing, and advice for a successfully self-publishing career. Millions of readers are waiting to  discover your book - publish today at www.kobo.com/writinglife.

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 In this episode, we are joined by author Alison Cochrun, writer of the best-selling romance novels The Charm Offensive and Kiss Her Once For Me. Her latest work, Here We Go Again, is a “new queer rom-com following once childhood best friends forced together to drive their former teacher across the country.”  Here We Go Again is available now from Simon & Schuster Canada!   We had a great time hearing about Alison’s journey to becoming an author after being a full-time high school English teacher, the ups and downs of publishing, being inspired to write a story based on personal experience, how Alison incorporates humour into her books, how she writes queer characters with varying experiences of being queer, and so much more! Be sure to also check out Alison’s other titles, The Charm Offensive (one of Laura’s fave reads!) and Kiss Her Once For Me, both available from Simon & Schuster Canada.  Learn more on Alison’s website, and follow Alison on Instagram! 

#340 – Writing a Road Trip Romance Novel with Alison Cochrun

 In this week’s episode, we spoke to Jodi Drake, a bestselling author who writes multiple series under the name J.L. Drake! Jodi’s series span over thirty books, and these include the Broken Trilogy, the Quiet Mafia series, and her latest, Havoc of Sins, which begins with Grim – available to read now! For more info on her series, check out her reading order guide here.   Jodi spoke to us about her writing career, writing dark romance, what drew her to dark romance, how she plots her novels, how she uses her “murder board” to keep track of all her characters and plotlines, and much, much more! Jodi gave us many great insights into what it’s like being a series author and an author (and reader) of dark romance. We had a great time chatting with Jodi, and if you’re a burgeoning dark romance author (or a romance author in general), you don’t want to miss this episode of the KWL podcast!  For more, check out J.L.’s website, and follow her on X, Instagram, Facebook, and TikTok.

#339 – Plotting a Dark Romance Novel with J. L. Drake

 In this episode, we spoke to award-winning author Bethany Maines, whose romance-fuelled action-adventure novels include Eye Contact and Bulletproof Mascara, among many others. Bethany is a multi-genre author who has written in many genres and sub-genres, including action-adventure, mystery and suspense, science fiction and paranormal romance. She’s also a hybrid author who has experience working with traditional publishing houses as well as independently publishing her work! And, further, she has also written short stories and screenplays, including a screenplay that was recently turned into a short film. Bethany had a lot of illuminating observations on the publishing industry, a lot of love for fellow indie romance authors, and a lot of great advice to offer.   Be sure to grab a copy of Eye Contact – Bethany’s latest release! Follow Bethany on X, Facebook, and Instagram and learn more at her website. 

#338 – Writing Women's Action-Adventure Novels with Bethany Maines

 In this episode, we are joined by Kiki Chatfield, CEO and founder of The Next Step PR. Kiki spoke with us about her PR company, why she founded it, her best marketing tips for authors, the conference she runs, Authors in the Bluegrass, and so much more! Kiki is always open to hearing from readers and authors alike and is enthusiastic about helping others as much as she can. She had so much great advice to offer during our conversation.   If you’re interested in scheduling a free 15-minute chat with Kiki to see what she and The Next Step PR can do for you, check out her booking calendar here!   Kiki recently celebrated her 10th year in the PR market and her 9th year of The Next Step PR, and these huge milestones are well-deserved! Kiki brought such great energy to this episode and we hope you learn a lot and take her advice to heart as you continue on your own author journey.  Follow The Next Step PR on Facebook, X, Instagram, and TikTok for more, and be sure to follow Kiki on Facebook, X, Instagram, TikTok and Bookbub too!  

#337 – Marketing Advice for Indie Authors with Kiki Chatfield

 In this episode, we are joined by best-selling Canadian author Emily Austin, whose debut novel  Everyone In This Room Will Some Day Be Dead was nominated for the Stephen Leacock Award for Humour, to discuss her latest release, Interesting Facts About Space! This title is available today and was one of our top reads of last year – we were so grateful to received ARCs of this must-read new release. Emily also has a poetry collection, Gay Girl Prayers, coming out next year, so be sure to add that one to your TBR list, too!    Interesting Facts About Space is available now from Simon & Schuster Canada and wherever you get your books, eBook and otherwise!   We spoke to Emily about her writing career, the intersections of mental health and queerness, writing LGBTQ+ narratives, writing inspirations and influences, her editing process, what it’s like working with an editor, writing both poetry and prose, and more! Learn more about Emily on her website, and follow her on X and Instagram.   

#181 - Building Your Readership through Email Marketing with Holly Mortimer

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