In this episode, Melinda Emerson is joined by marketing expert John Jantsch. They delve into the fundamentals of marketing and client attraction, problem-solving via products or services, and the impact of social media. They also discuss good website traits, SEO basics, and the role of blog posts and keywords in SEO. Lastly, they touch on budgeting for SEO and promote Jantsch's book "SEO for Grosso".

(0:00) Introduction and guest John Jantsch's accomplishments

(1:50) Basics of marketing and attracting clients

(3:06) Identifying problems your products or services solve

(4:37) Role of social media and online marketing channels

(7:10) Characteristics of a good website

(10:20) Sponsor: Promotional offer by Melinda Emerson

(11:27) Introduction to SEO and building an SEO roadmap

(14:06) The role of blog posts and keywords in SEO

(15:18) Budgeting for SEO and its importance in marketing strategy

(16:31) Wrap-up and promotion of John Jantsch's book "SEO for Grosso"