Business of Story

By Park Howell, Brand Story Strategist

What's Business of Story about?

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

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Business of Story episodes:

04.22.2024
#460: How to Use the Creator Economy to Build Belief in Your Brand Story
Glenn Ginsburg, President of The QYOU Media agency demonstrates how they use the creators to expand their storytelling across all social platforms to promote some of Hollywood’s biggest blockbusters. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick...
04.15.2024
#459: How to Win Against Digital Distraction With Your Storytelling
Julienne Ryan, author of the I Learned-it-in-Queens Communications Playbook, a book that teaches Winning against Digital Distraction, explores current communication-mutant challenges and their accompanying opportunities, and her eight practical plays that can help you be a "bettah" communicator—Queens style. Improve...
04.08.2024
#458: How to Use Your Personal Passions to Propel Your Professional Pursuits
Jackie Cross, founder of Ignite on Wheels and member of the eXp Realty team, shares how she combined her love for rollerskating with business to create an influential personal brand that has ignited her success as the Austin, TX, Roller...
04.01.2024
#457: The Trick to Producing Viral, Resilient Stories
Roger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course...
03.25.2024
#456: How to Communicate Your Brand Story With Compelling Clarity
Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help...
03.18.2024
#455: How to Unstick Stuck Minds With Your Business Storytelling
Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course...
03.11.2024
#455: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling
Joelle Prochera, Master Coach & Messenger of Magic, answers the question, “Is magic real?” in your life and why you should pay attention to the coincidences you experience that just might be the universe’s way of showing you your most...
03.04.2024
#453: How to Engage Hispanic Audiences With Your Storytelling
Leslie Koch, VP, Social Media for TelevisaUnivision, explores how to reach and engage the Hispanic audience in a way that resonates authentically in-culture through music, sports and other passion points. Improve your storytelling immediately with my The ABTs of Agile Communications™...
02.26.2024
#452: 6 Keys to Conquering the Chaos to Grow Your Business
Clate Mask, Co-Founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, shows you how to reclaim your sanity and your business with a simple but powerful approach to your daily personal and professional...
02.19.2024
#451: How to Create Business Impact With Your Data Storytelling
Kat Greenbrook, founder of Rogue Penguin and author of The Data Storytellers Handbook: How to Create Business Impact Using Data Storytelling, shares how to turn your data into drama to move your people from “Aha” to action. Improve your storytelling...
02.12.2024
#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel
In this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long...
02.05.2024
#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories
Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion...
01.29.2024
#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sel
Steven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course...
01.22.2024
#447: The Formula for an Influential Story
Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis on always placing your audience at the center of your story. Improve your storytelling immediately with my The...
01.15.2024
#446: How Your “Rags to Riches” Story Builds Trust for Your Brand
Jim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of Make Bank Without the Bank: The New Rules of Money, share his authentic “Rags to Riches” story and how he has used it to build his...
01.08.2024
#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel
Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and...
01.01.2024
#444: How To Unlock Your Brand of Leadership In 8 Minutes
Skot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader, shares micro mindfulness and behavior changes that will lead to transformational growth for your personal and professional leadership. Improve your storytelling immediately with my The...
12.26.2023
#443: Using Storytelling to Hire Epic Managers For Your Business
Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises around the world. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn...
12.18.2023
#442: Why the Best Storytellers are Slow and Curious
Dan Heath is a senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, Chip) of four books, including the New York Times bestsellers Decisive and Switch. His most recent book is Upstream and is host...
12.11.2023
#441: Are We Being Seduced by Stories in Business and Politics?
Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative explores the overuse of narrative in storytelling in our political and business worlds and the ramifications. Improve...
12.04.2023
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing. Improve your storytelling immediately...
11.27.2023
#439: How to Leverage Business Storytelling to Eliminate Employee Churn
Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shares how to use business storytelling to attract and keep the top talent you seek. Improve your storytelling...
11.20.2023
#438: How to Craft Your Origin Story Using the Hero’s Journey
Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero’s Journey to craft and tell a compelling origin story that sells. ...
11.13.2023
#437: How to Create Super Sticky Brand Names That Soup Up Your Story
Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling. Improve...
11.06.2023
#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation
Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience...
10.30.2023
#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story
Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get...
10.23.2023
#434: How Stories Drive Learning & Development to Dramatically Upskill Your People
Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they’re applying the Story Cycle System™ to crafting their own brand story for IMS. Improve your storytelling...
10.16.2023
#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life
Park Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to ritualize the use of your brand to build repeat business and the most powerful form...
10.09.2023
#432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact
Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they...
10.02.2023
#431: Everyone Is a Storyteller Including AI Bots. So Now What?
Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More)...
09.25.2023
#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation
Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption...
09.18.2023
#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell
Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience...
09.11.2023
#428: How to Use Storytelling to Assemble Your Transformative Brand
Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a...
09.04.2023
#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying...
08.28.2023
#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces
Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your...
08.21.2023
#425: What Reiki Energy Healing and Leadership Storytelling Have in Common
Grace Emmons, founder of Forward With Grace, the only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, reveals how to use this ancient energy form to amplify the success of your storytelling. Improve your storytelling...
08.14.2023
#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day
Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But, Therefore)...
08.07.2023
#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers
Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or...
07.31.2023
#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Rener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life, covers those principles in this no-holds-barred conversation. Improve your storytelling immediately with my The ABTs of...
07.24.2023
#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe
Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn...
07.17.2023
#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth
Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve...
07.10.2023
#419: The Art, Science and Storytelling that Creates Memorable Events
Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, shares how to design unforgettable event experiences and the marketing stories that result. Improve your storytelling immediately with my The...
07.03.2023
#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience. Improve your storytelling immediately with...
06.26.2023
#417: How to Reel In Your Audience With Your Stories
Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing shares how to develop the audience-speaker relationship to build trust and move people to action. ...
06.19.2023
#416: See More Sales by Revealing Your Storytelling Blind Spots
Connie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlightenment of Change podcasts, explores how prospects and clients receive our messaging impacts our business results. Their perception of...
06.12.2023
#415: How to Position Your Brand as The First, The Best, or The Only
Isabelle Mercier, co-founder of LeadZone Strategies, and Equine-Guided Strategist, Margarita Romano, co-authors of Sitting on the Fence: How to Love Without Limits, share the three storytelling ingredients you need to position your brand as The First, The Best, or...
06.05.2023
#414: Why Belief is at the Heart of Every Effective Business Story
Julie Ciradi, mindset and performance coach, founder of IGNITE Her Coaching and host of IGNITE Her Mind Podcast, shares how belief is the cornerstone for all of your effective storytelling and story living. Improve your storytelling immediately with my The ABTs...
05.29.2023
#413: How to Build Brand Purpose and Profits With Your Business Storytelling
Jim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, shares how you...
05.21.2023
#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams. Improve your storytelling immediately with my The ABTs of Agile...
05.15.2023
#411: With No Struggle, There is Neither Story Nor Success
Gregory Shepard, a 20-year startup veteran and serial entrepreneur with 14 liquidity events under his belt, two of which were sold as part of a $925M transaction that won 4 Private Equity awards for transactions between $250M-$1B, shares...

What's Business of Story about?

Download our free app to listen on your phone

Business of Story episodes:

#460: How to Use the Creator Economy to Build Belief in Your Brand Story

#459: How to Win Against Digital Distraction With Your Storytelling

#458: How to Use Your Personal Passions to Propel Your Professional Pursuits

#457: The Trick to Producing Viral, Resilient Stories

#456: How to Communicate Your Brand Story With Compelling Clarity

#455: How to Unstick Stuck Minds With Your Business Storytelling

#455: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling

#453: How to Engage Hispanic Audiences With Your Storytelling

#452: 6 Keys to Conquering the Chaos to Grow Your Business

#451: How to Create Business Impact With Your Data Storytelling

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel

#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories

#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sel

#447: The Formula for an Influential Story

#446: How Your “Rags to Riches” Story Builds Trust for Your Brand

#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel

#444: How To Unlock Your Brand of Leadership In 8 Minutes

#443: Using Storytelling to Hire Epic Managers For Your Business

#442: Why the Best Storytellers are Slow and Curious

#441: Are We Being Seduced by Stories in Business and Politics?

#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling

#439: How to Leverage Business Storytelling to Eliminate Employee Churn

#438: How to Craft Your Origin Story Using the Hero’s Journey

#437: How to Create Super Sticky Brand Names That Soup Up Your Story

#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation

#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story

#434: How Stories Drive Learning & Development to Dramatically Upskill Your People

#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

#432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact

#431: Everyone Is a Storyteller Including AI Bots. So Now What?

#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation

#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell

#428: How to Use Storytelling to Assemble Your Transformative Brand

#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality

#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces

#425: What Reiki Energy Healing and Leadership Storytelling Have in Common

#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day

#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers

#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling

#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe

#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth

#419: The Art, Science and Storytelling that Creates Memorable Events

#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive

#417: How to Reel In Your Audience With Your Stories

#416: See More Sales by Revealing Your Storytelling Blind Spots

#415: How to Position Your Brand as The First, The Best, or The Only

#414: Why Belief is at the Heart of Every Effective Business Story

#413: How to Build Brand Purpose and Profits With Your Business Storytelling

#412: Seth Godin: The Story Behind My New Book, The Song of Significance

#411: With No Struggle, There is Neither Story Nor Success