Business Wars

By Wondery

History Business

What's Business Wars about?

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

4.5

7,203 ratings

Download our free app to listen on your phone

LAST EPISODE

Macy’s vs Gimbels - Fathers...

12.04.2019

As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation ...

Business Wars episodes:

12.04.2019 Macy’s vs Gimbels - Fathers, Sons, and Civil War \| 2 As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation ...
12.02.2019 Macy’s vs Gimbels - The Frontiersman and the Whaler \| 1 It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in ...
11.27.2019 The Raisin Cartels - Gambling the Future \| 3 In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road ...
11.25.2019 The Raisin Cartels - A New Sheriff in Raisin Land \| 2 Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money ...
11.20.2019 The Raisin Cartels: A Desperate Brotherhood \| 1 The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in ...
11.19.2019 Business Wars Goes Global Subscribe today at the links below: - Portuguese - wondery.fm/BWPortuguese - Spanish - wondery.fm/BWSpanish - French - wondery.fm/BWFrench - German - wondery.fm/BWGerman
11.18.2019 Chocolate and Sustainability \| 7 Growing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation in countries that grow the cocoa for the world's ...
11.13.2019 Hershey vs Mars - Global Chocolate Domination \| 6 It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey ...
11.11.2019 Hershey vs Mars - A Chocolate Rolls Royce \| 5 It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. ...
11.06.2019 Hershey vs Mars - Mars Attacks! \| 4 It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. ...
11.04.2019 Hershey vs Mars - A Candy-Coated Prayer \| 3 It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer. First he needs to get his ...
10.30.2019 Hershey vs Mars - Blast Off \| 2 It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire ...
10.28.2019 Hershey vs Mars - Chocolate Town \| 1 It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business. He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second ...
10.23.2019 Facebook vs Snapchat - TikTok, The New Social Media Sensation \| 7 The social media world moves fast, and the next big thing is already upon us. It’s called TikTok. A video-based app where users create short clips to share with the world, TikTok is growing at a rapid rate. The app ...
10.21.2019 Facebook vs Snapchat - Snapchat’s Comeback \| 6 It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by ...
10.16.2019 Facebook vs Snapchat - Stock Market Tailspin \| 5 It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry ...
10.14.2019 Facebook vs Snapchat - Facebook Fights Back \| 4 It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a ...
10.09.2019 Facebook vs Snapchat - The Offer \| 3 It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying. Snapchat is ...
10.07.2019 Facebook vs Snapchat - Children of Privilege \| 2 It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet ...
10.02.2019 Facebook vs Snapchat - Vanishing Act \| 1 It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future ...
09.30.2019 WWF vs WCW - The Future of Pro Wrestling \| 7 World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. ...
09.25.2019 WWF vs WCW - Down for the Count \| 6 It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture. McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to ...
09.23.2019 WWF vs WCW - Shock Tactics \| 5 It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business. It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck ...
09.18.2019 WWF vs WCW - New World Order \| 4 It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention. WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW ...
09.16.2019 WWF vs WCW - Prime Time \| 3 It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity ...
09.11.2019 WWF vs WCW - Bulking Up \| 2 It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation. The scandal will leave WWF ...
09.09.2019 WWF vs WCW - Titan Rising \| 1 It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory. But that’s all about to change. Vince McMahon has just ...
09.04.2019 Electric Bikes \| 7 Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the ...
09.02.2019 Harley and the Biker Wars - Live to Ride \| 6 By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no ...
08.28.2019 Harley and the Biker Wars - The Freedom Machine \| 5 It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. ...
08.26.2019 Harley and the Biker Wars - Japan Takes No Prisoners \| 4 It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda. It’s a nightmare that ...
08.21.2019 Harley and the Biker Wars - Uneasy Riders \| 3 By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. ...
08.19.2019 Harley and the Biker Wars - The Hog Is Born \| 2 It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, ...
08.14.2019 Harley and the Biker Wars - The British Invaders \| 1 By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw ...
08.12.2019 The Latest from Business Wars Daily \| 1 A shakeup in the maple syrup industry. The slowest pizza delivery in the world. Pet food companies cashing in on your love for Fido. On our sister show Business Wars Daily, we bring you breaking news about the business rivalries ...
08.07.2019 Business Battles - Monster vs Beats by Dre \| 1 With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode ...
08.05.2019 Cereal Wars-The Most Important Meal \| 7 Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with ...
07.31.2019 Cereal Wars - Going Soggy \| 6 It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal ...
07.29.2019 Cereal Wars - Trix of the Trade \| 5 It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts. ...
07.24.2019 Cereal Wars - Cereal Offenders \| 4 It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission ...
07.22.2019 Cereal Wars - Sugar Rush \| 3 World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves ...
07.17.2019 Cereal Wars - Breakfast of Champions \| 2 It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. ...
07.15.2019 Cereal Wars - A Divine Mission \| 1 It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. ...
07.10.2019 Gibson vs Fender - The Future of the Electric Guitar \| 7 Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation becomes increasingly digital.
07.08.2019 Gibson vs Fender - Attack of the Robot Guitars \| 6 In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds ...
07.03.2019 Gibson vs Fender - Back From the Brink \| 5 It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games. A group of employees ...
07.01.2019 Gibson vs Fender - Les Pauls Unleashed \| 4 In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of ...
06.26.2019 Gibson vs Fender - The Stratocaster Blasts Off \| 3 Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's ...
06.24.2019 Gibson vs Fender - Loud and Clear \| 2 It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound ...
06.19.2019 Gibson vs Fender - Les and Leo \| 1 In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age. One of them, guitarist Les Paul, ...

Older episodes

12.04.2019 Macy’s vs Gimbels - Fathers, Sons, and Civil War \| 2 As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation ...
12.02.2019 Macy’s vs Gimbels - The Frontiersman and the Whaler \| 1 It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in ...
11.27.2019 The Raisin Cartels - Gambling the Future \| 3 In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road ...
11.25.2019 The Raisin Cartels - A New Sheriff in Raisin Land \| 2 Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money ...
11.20.2019 The Raisin Cartels: A Desperate Brotherhood \| 1 The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in ...
11.19.2019 Business Wars Goes Global Subscribe today at the links below: - Portuguese - wondery.fm/BWPortuguese - Spanish - wondery.fm/BWSpanish - French - wondery.fm/BWFrench - German - wondery.fm/BWGerman
11.18.2019 Chocolate and Sustainability \| 7 Growing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation in countries that grow the cocoa for the world's ...
11.13.2019 Hershey vs Mars - Global Chocolate Domination \| 6 It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey ...
11.11.2019 Hershey vs Mars - A Chocolate Rolls Royce \| 5 It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. ...
11.06.2019 Hershey vs Mars - Mars Attacks! \| 4 It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America. ...
11.04.2019 Hershey vs Mars - A Candy-Coated Prayer \| 3 It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer. First he needs to get his ...
10.30.2019 Hershey vs Mars - Blast Off \| 2 It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire ...
10.28.2019 Hershey vs Mars - Chocolate Town \| 1 It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business. He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second ...
10.23.2019 Facebook vs Snapchat - TikTok, The New Social Media Sensation \| 7 The social media world moves fast, and the next big thing is already upon us. It’s called TikTok. A video-based app where users create short clips to share with the world, TikTok is growing at a rapid rate. The app ...
10.21.2019 Facebook vs Snapchat - Snapchat’s Comeback \| 6 It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by ...
10.16.2019 Facebook vs Snapchat - Stock Market Tailspin \| 5 It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry ...
10.14.2019 Facebook vs Snapchat - Facebook Fights Back \| 4 It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a ...
10.09.2019 Facebook vs Snapchat - The Offer \| 3 It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying. Snapchat is ...
10.07.2019 Facebook vs Snapchat - Children of Privilege \| 2 It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet ...
10.02.2019 Facebook vs Snapchat - Vanishing Act \| 1 It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future ...
09.30.2019 WWF vs WCW - The Future of Pro Wrestling \| 7 World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. ...
09.25.2019 WWF vs WCW - Down for the Count \| 6 It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture. McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to ...
09.23.2019 WWF vs WCW - Shock Tactics \| 5 It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business. It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck ...
09.18.2019 WWF vs WCW - New World Order \| 4 It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention. WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW ...
09.16.2019 WWF vs WCW - Prime Time \| 3 It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity ...
09.11.2019 WWF vs WCW - Bulking Up \| 2 It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation. The scandal will leave WWF ...
09.09.2019 WWF vs WCW - Titan Rising \| 1 It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory. But that’s all about to change. Vince McMahon has just ...
09.04.2019 Electric Bikes \| 7 Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the ...
09.02.2019 Harley and the Biker Wars - Live to Ride \| 6 By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no ...
08.28.2019 Harley and the Biker Wars - The Freedom Machine \| 5 It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. ...
08.26.2019 Harley and the Biker Wars - Japan Takes No Prisoners \| 4 It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda. It’s a nightmare that ...
08.21.2019 Harley and the Biker Wars - Uneasy Riders \| 3 By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. ...
08.19.2019 Harley and the Biker Wars - The Hog Is Born \| 2 It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, ...
08.14.2019 Harley and the Biker Wars - The British Invaders \| 1 By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw ...
08.12.2019 The Latest from Business Wars Daily \| 1 A shakeup in the maple syrup industry. The slowest pizza delivery in the world. Pet food companies cashing in on your love for Fido. On our sister show Business Wars Daily, we bring you breaking news about the business rivalries ...
08.07.2019 Business Battles - Monster vs Beats by Dre \| 1 With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode ...
08.05.2019 Cereal Wars-The Most Important Meal \| 7 Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with ...
07.31.2019 Cereal Wars - Going Soggy \| 6 It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal ...
07.29.2019 Cereal Wars - Trix of the Trade \| 5 It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts. ...
07.24.2019 Cereal Wars - Cereal Offenders \| 4 It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission ...
07.22.2019 Cereal Wars - Sugar Rush \| 3 World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves ...
07.17.2019 Cereal Wars - Breakfast of Champions \| 2 It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. ...
07.15.2019 Cereal Wars - A Divine Mission \| 1 It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. ...
07.10.2019 Gibson vs Fender - The Future of the Electric Guitar \| 7 Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation becomes increasingly digital.
07.08.2019 Gibson vs Fender - Attack of the Robot Guitars \| 6 In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds ...
07.03.2019 Gibson vs Fender - Back From the Brink \| 5 It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games. A group of employees ...
07.01.2019 Gibson vs Fender - Les Pauls Unleashed \| 4 In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of ...
06.26.2019 Gibson vs Fender - The Stratocaster Blasts Off \| 3 Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's ...
06.24.2019 Gibson vs Fender - Loud and Clear \| 2 It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound ...
06.19.2019 Gibson vs Fender - Les and Leo \| 1 In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age. One of them, guitarist Les Paul, ...

Business Wars

What's Business Wars about?

Download our free app to listen on your phone

Business Wars episodes:

Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2

Macy’s vs Gimbels - The Frontiersman and the Whaler | 1

The Raisin Cartels - Gambling the Future | 3

The Raisin Cartels - A New Sheriff in Raisin Land | 2

The Raisin Cartels: A Desperate Brotherhood | 1

Business Wars Goes Global

Chocolate and Sustainability | 7

Hershey vs Mars - Global Chocolate Domination | 6

Hershey vs Mars - A Chocolate Rolls Royce | 5

Hershey vs Mars - Mars Attacks! | 4

Hershey vs Mars - A Candy-Coated Prayer | 3

Hershey vs Mars - Blast Off | 2

Hershey vs Mars - Chocolate Town | 1

Facebook vs Snapchat - TikTok, The New Social Media Sensation | 7

Facebook vs Snapchat - Snapchat’s Comeback | 6

Facebook vs Snapchat - Stock Market Tailspin | 5

Facebook vs Snapchat - Facebook Fights Back | 4

Facebook vs Snapchat - The Offer | 3

Facebook vs Snapchat - Children of Privilege | 2

Facebook vs Snapchat - Vanishing Act | 1

WWF vs WCW - The Future of Pro Wrestling | 7

WWF vs WCW - Down for the Count | 6

WWF vs WCW - Shock Tactics | 5

WWF vs WCW - New World Order | 4

WWF vs WCW - Prime Time | 3

WWF vs WCW - Bulking Up | 2

WWF vs WCW - Titan Rising | 1

Electric Bikes | 7

Harley and the Biker Wars - Live to Ride | 6

Harley and the Biker Wars - The Freedom Machine | 5

Harley and the Biker Wars - Japan Takes No Prisoners | 4

Harley and the Biker Wars - Uneasy Riders | 3

Harley and the Biker Wars - The Hog Is Born | 2

Harley and the Biker Wars - The British Invaders | 1

The Latest from Business Wars Daily | 1

Business Battles - Monster vs Beats by Dre | 1

Cereal Wars-The Most Important Meal | 7

Cereal Wars - Going Soggy | 6

Cereal Wars - Trix of the Trade | 5

Cereal Wars - Cereal Offenders | 4

Cereal Wars - Sugar Rush | 3

Cereal Wars - Breakfast of Champions | 2

Cereal Wars - A Divine Mission | 1

Gibson vs Fender - The Future of the Electric Guitar | 7

Gibson vs Fender - Attack of the Robot Guitars | 6

Gibson vs Fender - Back From the Brink | 5

Gibson vs Fender - Les Pauls Unleashed | 4

Gibson vs Fender - The Stratocaster Blasts Off | 3

Gibson vs Fender - Loud and Clear | 2

Gibson vs Fender - Les and Leo | 1

Other shows like Business Wars: