Traditional businesses like solicitors, accountants or estate agents are lazy with their marketing. Too many rely on customers finding their services when they need them rather than doing effective content marketing. If they were the first in their markets to educate their customers they’d place themselves in a much better position. Rob talks through why content marketing is so effective in growing your business and why even if you are in a traditional business you should be doing content marketing.  

 

Key Takeaways 

There are a lot of traditional businesses that are getting left behind. It’s not that difficult to win business if you’re a solicitor or a mortgage broker because people know when they need an estate agent for example. I think that makes them lazy. 

 

I rarely see these traditional businesses doing content marketing. In the training world, there is quite a lot of competition and content marketing is a real thing that most businesses in that space are looking to develop. In traditional businesses, however, there are not many people in that space, doing effective content marketing. 

 

When you do content marketing people will come to you. Content marketing is a pull lead development tool rather than a push one. Even if you produced a video of what the top ten things that annoy you from your customers are you will be ahead of the game. That way you're educating your market and you are qualifying your customers.  

 

Joe Girard has written a great book called How To Sell Anything?, where he has completed such effective content marketing customers will come to him to buy cars every month. He has educated the market, customers come to him because they trust him, and see him as an authority on the subject.   

 

Best Moments 

‘There are a lot of businesses that are missing a trick.’ 

‘I think there are a lot of traditional businesses that are lazy.’ 

‘As a mortgage broker, you know the top 20 things that people always ask you.’ 

‘Become the educator of your market.’ 

‘Don’t just rely on people walking through the door.’ 

‘What’s your biggest fear? Having no business, no money or putting yourself out there.’ 

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com