Why being ‘YOU’ is the simplest and best form of marketing 

Everyone has reservations about putting themselves out there. Fear is deep in our psyche, from not wanting to be left out the group. However it’s important to remember, being you is the simplest, most effective way of marketing out there. In this episode, Rob, talks through his approach to personal branding. Learn how being yourself, knowing yourself and exaggerating your good traits are essential for you in your marketing. Learn how package yourself to the world effectively in this episode. 

 

Key Takeaways 

I’ve spoken to thousands of people about personal branding and there are quite a lot of reservations. When thinking about marketing packaging yourself, the most important factor is being yourself. The easiest thing in the world should be; to be yourself, but for most people it's one of the hardest in the world, because you fear being challenged, ridiculed, and getting lots negative attention. In prehistoric times if you put yourself out the tribe then you would die, but we have changed since then.  

 

My assumption is that you would like to attract the best clients, but repel the customers you don’t want. No one wants customers who waste and don’t purchase your products. If you don’t want to waste time on those customers you don’t want: be yourself. It means those that are attracted to you are attracted to you, and those that are repelled are repelled.  

 

For years we would go up and down the letting agencies in Peterborough trying to do deals as much as possible and we bought loads of houses from these Estate Agents. We were polarising however. One side of the road, everyone liked us and the other no liked us. Even twelve years alter we are still hated on that side of the street.  

 

If you are yourself you will draw people who like you, and repel those who don’t like you. 99% of the people who aren’t interested in you won’t even follow you. They will just ignore you. I had this fear when we were starting out that I had to please everyone to get loads of business. When we first sold some packaged deals, it was for more multiple deals only, and only in Peterborough so I had this lack of abundance fear. I had a fear that we didn’t have enough business when we actually had too much business we made that business smaller.  

 

If you aren’t who you are people can’t find you. It’s simple but also profound. One of the best marketing strategies is to be yourself. I’m the same at an event, on a podcast and to an individual. There is no act.  

 

The world needs you to shine our light. We all need to self actualise, to become the infinite potential. We are meant to be who we are. As well as being yourself you have to know yourself. You have to know your strengths and weaknesses, I’ve been deluded on both end of the spectrum in the past. For example, I’m allowed to say i’m good at something. I’m really good at marketing, I’m really good at writing books, I’m really good at podcasts, I’m really good at strategy, and ideas. I know that to be true. I’m really bad at research, I’m bad at analysis, I’m bad at anything technical, I’m really impatient.  

 

The good points and bad points are not exclusive, they are part of the same you. You can’t have a visionary thinker and have someone really good at analysis, you have to have a balance. There are some people who are not on the extremes and more well-rounded.  

 

You need to exaggerate the things you’re good at. Embrace the good things about you. Embrace the positive things in you. Embrace who you are.  

 

Best Moments 

‘It should be the easiest thing to do being yourself.’ 

‘The world is a mirror of you.’ 

‘I had this lack of abundance fear.’ 

‘It’s simple but also profound. One of the best marketing strategies is to be yourself.’ 

‘This ultimately is about being yourself.’ 

‘The thing you fear when you are being yourself, probably won’t happen.’ 

‘Your playing smaller than you should be.’ 

‘We are all meant to self-actualise. We all need to.’ 

‘The world needs you to shine our light.’ 

‘Your good traits and negative traits are part of the same you, you can’t have one without the other.’ 

‘My assumption is that you would like to attract the clients you want, and repel the ones you don’t want.’ 

‘One of the best marketing strategies is to be yourself.’ 

‘You need to exaggerate the things you’re good at.’ 

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com