The way we market has changed dramatically – and staying on top of the latest trends is crucial if you want to communicate your message effectively to consumers. So in this episode, I'm sitting down with one of Australia's most up-and-coming leaders in the marketing industry, Caleb Bush. Caleb is the Managing Director and Senior Vice President of experience marketing agency, George P. Johnson. Caleb and I talk about what exactly “experiential marketing” means and why it's becoming a game changer for brands across the globe. Plus, I find out how Caleb went from working as a deck hand for one of the world's most influential families to running a successful business at just 34 years of age. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email.  See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

#166 – Caleb Bush: Experiential marketing

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here.  Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level. Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode of The Mentor, we explore the creation and growth of COgear, a pioneering workwear brand for women, with its founder, Kym O’Leary. 
Discover how Kym's journey from a small farm in North Queensland to the financial sector in mining led her to create an innovative solution for women in the workforce. We explore the challenges she faced, the breakthrough moments with major corporations like BHP, and the innovative HMZ technology that is changing the game for women's workwear. 
Join us as we delve into Kym's inspiring story of entrepreneurship, resilience, and the power of solving problems that women have faced with a touch of creativity.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#440 Transforming the Worksite: From Idea to Industry Impact with Kym O’Leary

Sally Belcher is a trailblazing Australian podiatrist with over 15 years of experience in private practice. Originally from Melbourne, Australia, Sally relocated to Sydney’s Eastern Suburbs where she has proudly owned and led her team at Rose Bay Podiatry for nearly a decade. During this time, she has cultivated the business into a highly successful and esteemed establishment.
In an industry often stereotyped to a specific demographic, Sally has defied expectations by broadening the scope of podiatry through innovative language and marketing strategies. Her introduction of the Medical Pedicure has not only transformed traditional foot care but has also attracted a diverse clientele to her practice.
Demonstrating a keen eye for niche opportunities, Sally has redirected her focus toward aesthetic podiatry, a strategic move that has propelled her business to new heights and gained recognition within the healthcare space. In this episode, we explore the indispensable role of marketing in healthcare, as Sally shares insights gathered from her journey of reshaping perceptions of podiatry and establishing a thriving practice.
Join us as Sally Belcher offers her expertise and firsthand experiences, providing valuable insights for aspiring healthcare professionals and entrepreneurs alike.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  
 Hosted on Acast. See acast.com/privacy for more information.

#439 Walking in Sally Belcher's Shoes: Inside the World of Podiatry

This week on The Mentor we delve into the world of startups with Amanda Price, the Head of High Growth Ventures at KPMG Australia.
Drawing from her extensive experience, Amanda sheds light on the common challenges faced by founders worldwide and offers strategies for building enduring connections with customers as startups scale.
We delved into her expertise in the high-growth ventures industry, the impact of macro and micro factors on investment behaviour, insights into the challenges for Australian startups, we discussed the non-negotiables that VCs typically inquire about, the current startup landscape in 2024 and a host of other topics.
If you're planning on entering the startup world, this episode serves as a valuable educational resource.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#438 Navigating Startup Success: Insights from Amanda Price, Leader of High Growth Ventures at KPMG Australia

Join Andrew Deveson and Dave Caputo, co-founders of Kapitol Group, as they discuss their journey in revolutionising the construction industry.
With Andrew's expertise in delivering high-quality projects and Dave's strategic planning capabilities, Kapitol Group has quickly become one of Australia's fastest-growing construction companies handling multimillion-dollar projects for prestigious clients like RMIT University and Microsoft.  
Learn how their innovative approaches and commitment to excellence are reshaping the industry while prioritising the well-being of their team and the successful delivery of projects.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#437 Building the Future: The Kapitol Chronicles with Andrew Deveson & Dave Caputo

Light & Glo Designs is an acclaimed business hailing from Melbourne, that specialises in crafting bespoke candles.
Established in 2015 by husband/wife duo Suji and Jeeva, the brand boasts an array of award-winning offerings, including candles, diffusers, room sprays, and scents tailored to various moods.
The inception of Light & Glo traces back to Suji's maternity leave, during which she began making candles for her son's baby shower, receiving rave reviews from friends. Inspired by this positive reception, Suji and Jeeva embarked on their entrepreneurial journey, founding Light & Glo Designs.
We discussed their backgrounds in medicine and science, their transition into the candle business, how they manage their roles as both spouses and business partners, their process for crafting scents tailored to businesses, The Mentor fragrance they developed for Mark, and many other topics.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#166 – Caleb Bush: Experiential marketing

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