Cambridge Judge Business School Discussions on Marketing & Strategy

By Cambridge University

What's Cambridge Judge Business School Discussions on Marketing & Strategy about?

Cutting-edge expert commentary, analysis and business insights on the marketing and strategic issues of the day from Cambridge Judge Business School's global faculty, associates and guest speakers.

Download our free app to listen on your phone

Cambridge Judge Business School Discussions on Marketing & Strategy episodes:

11.08.2013
Brand building programme for Cambridge Judge Business School
Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand. His forthcoming two-day Executive Education programme...
05.15.2012
Does my bottom line look big in this?
Research by Dr Ben Barry, an Ogilvy Foundation scholar at Cambridge Judge Business School, into the way fashion brands use models reveals that women want those models, regardless of age or size, to inspire them with glamour, artistry and creativity,...
03.20.2012
Luck favours the prepared mind
Luck, he says, is all about working hard to create certain capabilities so that when the opportunities arise you are the best prepared to take advantage of the opportunity. That’s what people call luck. That is what luck is all...
02.21.2012
'Brandwashed'
Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer decisions. Martin Lindstrom reveals how this blurring of social bonds and marketing strategy...
02.16.2012
A negative 'Kodak moment'
Five years ago Dr Kamal Munir, who has followed American company Kodak's fortunes for more than a decade, warned the company that unless it changed its strategy and embraced digital imaging and photography, its days were numbered. A few days...
11.08.2011
A system of systems
Ginni Rometty, IBM's Senior Vice President and Group Executive, Sales, Marketing and Strategy, on addressing risk, inefficiency and new forms of growth in our 'smarter planet'
10.14.2011
Through thick and thin
Yaver Abidi, Managing Director, Halcrow and Fional Capstick, Chief Executive Officer, Southwest One set out their case study approach for success in business through thick and thin.
10.04.2011
Don't fight a giant
A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their way into a sector through large scale acquisitions. The advice to those already in the market is not to go head-to-head...
06.09.2011
Hidden connections
New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction than expected
01.25.2011
Public services - public or private?
Why "tomorrow's regulators" involved in providing public goods will need more partnerships, less red tape, and more customer feedback through social media
01.13.2011
Carpe diem
Taking over the second largest bank in Africa led to death threats but now it's a business success story. Hakeem Belo-Osagie, former Chairman of the United Bank of Africa and Chairman of the Board of Directors of Emerging Markets Telecommunication...
11.24.2010
Lights, camera, action!
Clips from 'The Godfather' demonstrate diversification in a family business; 'Gladiator' shows the implementation of a functional strategy; and 'Jerry Maguire' illustrates the concept of values. However, films that bridge the gap between the business and corporate world and business...
10.14.2010
Lessons from failure and success
Sir Stuart Rose, Chairman of Marks & Spencer, and Ms Miranda Curtis, President of Liberty Global Japan, give their top business tips on learning from mistakes, why you need to take some risk in order to be successful, stamina and...
10.12.2010
Radically optimistic
Believing you can make a difference using inclusive capitalism, where the post-crisis role of business is an obligation to make the world a better place.
08.13.2010
New retailing realities
In a post-crisis and interconnected world, successful retailers will need to maximise 'trust' as well as the new buzzword 'recommendation' says David Roth, CEO, EMEA and Asia, The Store – WPP
08.13.2010
The new normal!
After the era of indulgence has come the era of consequences. Andrew Morgan explains the challenge for businesses now is to understand the complexity of the value message.
07.16.2010
Body beautiful
Advertisers need to re-think that perfect body image says PhD Ben Barry: "Women are rebelling; it is not the end of size zero, but the beginning of body diversity!"
06.18.2010
Can human behaviour be quantified?
Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he asks, with 'subjectivism'?
06.15.2010
A brave new world
In today's fast moving technological world, successful companies will be those brave enough to invest in start-ups and create their own competitors. Taking the example of Kodak, who floundered in the face of emerging digital technologies, Dr Kamal Munir explains...
06.15.2010
A new world order
Kevin Roberts, CEO, Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a radical restructuring of the world. The leaders who emerge from this will be those who are able to emotionally inspire...
06.15.2010
Don't cut the budget
Dr Eden Yin and Dr Omar Merlo discuss the importance of marketing and brand building during a recession and warn that long term value creation must not be sacrificed to short term challenges. They explain how companies that survived previous...
06.15.2010
From national to global
From National to Global: Maurice Levy Chairman and CEO of Publicis Groupe and Kevin Roberts, Chairman and CEO of Saatchi and Saatchi are definitely "opposites" who attract. Together they have built up a successful global brand which dominates the world...
06.15.2010
Mission accomplished
Complex organisations can share a common approach to crisis management, and communication is key. According to General Hayden, former head of the CIA, in order to be successful, leaders brought in to implement radical decisions need to listen and fully...
06.15.2010
Not all you read is true
Not everything you read in management thinking is true in fact guru advice needs an overhaul says Professor Alain Verbeke in his new book and Professor Peter Buckley agrees it's time to rethink.
06.15.2010
New thinking required
If you set out to describe the myths of guru business thinking you need supporters. Here Professor Alan Rugman says why he thinks new thinking is needed.
06.15.2010
Mix and match
Piecing together building blocks for business success is a better way of proceeding than following traditional guru thinking says Jack Keenan CEO of Grand Cru Consulting Ltd.
06.15.2010
Capturing a seminal moment
Moments in time that move the world's thinking on are rare but the CIBAM Distinguished Lecture 2009 brought together leading professors and practitioners who agreed business guru thinking is changing says Dr Christos Pitelis.
06.15.2010
Change and renewal
Jeremy Darroch, CEO of BSkyB, explains why renewal and change are the key to success at all levels of business: "If you stop changing, you stop improving and then someone else will step in and be successful where you once...
06.11.2010
Total recall: will Toyota's longer term growth suffer?
Dr George Olcott explains how he believes the company can weather this particular storm and get back on track.
06.11.2010
The Candy Man can
Hotel Chocolat has bucked the recession and continued to expand; co-founder Peter Harris shares his recipe for success.
06.09.2010
Facing down Facebook
Dr Omar Merlo, a University Lecturer in Marketing and Strategy, says Facebook and other new media tools bring with them new risks for brand management. The challenge is identifying, and immediately responding via the right channels, if they threaten your...

What's Cambridge Judge Business School Discussions on Marketing & Strategy about?

Download our free app to listen on your phone

Cambridge Judge Business School Discussions on Marketing & Strategy episodes:

Brand building programme for Cambridge Judge Business School

Does my bottom line look big in this?

Luck favours the prepared mind

'Brandwashed'

A negative 'Kodak moment'

A system of systems

Through thick and thin

Don't fight a giant

Hidden connections

Public services - public or private?

Carpe diem

Lights, camera, action!

Lessons from failure and success

Radically optimistic

New retailing realities

The new normal!

Body beautiful

Can human behaviour be quantified?

A brave new world

A new world order

Don't cut the budget

From national to global

Mission accomplished

Not all you read is true

New thinking required

Mix and match

Capturing a seminal moment

Change and renewal

Total recall: will Toyota's longer term growth suffer?

The Candy Man can

Facing down Facebook