Every great brand story begins with trust — and a customer who feels seen. 

In this episode of Campaign Chemistry, Christina Garnett, marketing strategist and author of Transforming Customer-Brand Relationships, joins editor Luz Corona to explore what truly drives loyalty in today’s world of constant noise and performance metrics.

The conversation breaks down the psychology of emotional connection, how game theory reveals surprising insights into customer behavior (think Prisoner’s Dilemma) and why brands such as Chewy are rewriting the playbook on empathy and service. They also unpack modern-day brand scenarios, such as whether American Eagle’s Sydney Sweeney Has Great Jeans campaign was intentionally executed by the brand to achieve the cultural backlash it received.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

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