We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work and a sense of nobility, can we completely overshoot the whole point of marketing?
What if marketing doesn't need to be noble? 

What if "brand purpose" isn't a useful concept? 

What if marketing is just to sell?
These are questions that Anthea Foyer (Sector Development Officer, City of Toronto), Julie Ng (Marketing and Business Development Consultant), and Radovan Andrej Grezo (Creative Director, Somebody&Somebody;) discuss with us in this live panel recording of Sweathead.
You can find Anthea here: https://www.linkedin.com/in/anthea-foyer/
Julie is here: https://www.linkedin.com/in/julieonvancouverisland/
Andrej is here: https://www.linkedin.com/in/radovangrezo
With thanks to Dot Jarantilla for making this happen.
** 

Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022. 

** 


Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Management & Marketing

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Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".
In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.
You can find the deck here:
http://bit.ly/stopcollaboratingandlisten

Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory

You can find out about our upcoming masterclasses at http://www.sweathead.com


Mark is here:
http://www.instagram.com/markpollard

Top Ten Strategist Traits - Live From Hell's Kitchen

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.


Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96


Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/


Kazuo is here: 
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177


Mark is here:
http://www.instagram.com/markpollard

How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.


You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide


You can find Camilla here: https://www.linkedin.com/in/camillagrey/


You can find Mark here:
http://www.instagram.com/markpollard

The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.
In this episode, we discuss his journey as well as what exactly he is doing right now.


You can find Michael here: https://www.linkedin.com/in/mirateck/
You can find Mark here: http://www.instagram.com/markpollard

Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo

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