Candace Nelson is a serial entrepreneur, a New York Times bestselling author, Wall Street Journal contributor and an expert in turning one’s passion into a profitable business. Her book, Sweet Success: A Simple Recipe For Turning Your Passion Into Profit will be published by HarperCollins Leadership in November 2022. Candace Nelson revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US. She continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.