Winter Buyers Want Experts—Here’s How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying anything that is really relevant to your audience, you’re just making noise. Now it’s not a total waste of time for everybody if you’re just making noise, because you elevate those who are thought leaders.  Your job is not to elevate the thought leaders, your job is to become a thought leader. Remember in the last video we talked about how in winter, purchasers defer to experts. Well, social media is a waste of time if you aren’t saying anything significant, however, if you are saying something significant, then all of a sudden you’re a journalist, you’re a thought leader, you’re somebody who is adding value to their clientele or to your audience. So remember, we need to: 

• Differentiate

• Define your niche

• Define your clientele

What are the things that are on their mind most of the time? If you can answer these 2 questions, you can create all your social media around these 2 questions.  

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.