The Gstaad Guy sits down with Carl Pei, Founder & CEO of Nothing, to explore what it means to build a hardware company from scratch in an industry dominated by software giants. Known for making technology emotional, expressive, and fun again, Carl brings a perspective that blends design, culture, and radical originality.

The conversation delves into the discipline of creating physical products, how constraints sharpen creativity, and why individuality should be embedded into the technology we use every day. Carl reflects on the importance of optimism in innovation, the courage to think differently, and how great gadgets can inspire human creativity and self-expression. A look at the future of tech through the lens of emotion, intention, and personality, reminding us that the next era of innovation is not just about products, but about how they make us feel.

Filmed at The Berkeley, London, Knightsbridge Suite.

Chapters:

(00:00) Intro ✨

(03:41) “Make tech fun to inspire human creativity” ✨🛠️🎨

(04:53) Creativity 💡🎭

(06:11) Tech landscape 🌐📱

(08:50) Launching a hardware business 🚀🔧

(12:59) “The tech world is influenced by Apple” 🍏💫

(18:30) Going into retail 🛍️🏬

(20:13) From Apple ecosystem to Nothing 🍏➡️⭕

(21:41) Vision for Nothing 👀✨

(23:19) Standing out in today’s market 🌟📈

(25:38) Work life balance ⚖️🌿

(28:09) Why phones and audio? 📱🎧

(32:01) Today vs. Tomorrow ⏳➡️🚀

(32:58) How AI will affect screen size 🤖📏📱

(34:33) How do you feel about folding screens? 📱🔁

(38:01) Entrepreneurship in Europe 🇪🇺💼

(41:58) Essential skills 🧠🛠️

(43:23) The new generation 👶🏻➡️💡

(44:32) Trauma fuels growth ⚡🌱

(47:30) Optimism ☀️🙌🏻

(52:00) AI 🤖✨

(54:51) Open source vs. private models 🔓💻🔒

(58:30) The best device for applied AI is a smartphone 📱🤖💡

(01:00:47) Robots 🤖🦾

(01:04:45) À La Poubelle vs. Fantastique 🗑️✨

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