In this episode of The Robb Green Show, we sit down with Carly Nelson, a social media expert managing multiple successful TikTok accounts for brands across different industries. Carly shares her strategies for building a highly engaged audience, growing brands from zero to tens of thousands of followers, and how businesses can leverage TikTok shop and affiliate marketing to drive sales. Tune in for Carly’s insights on navigating TikTok’s algorithm, nurturing a small but mighty community, and staying ahead in the fast-paced world of social media. If you're looking for the next big moves to make in your social media strategy, this episode is packed with actionable advice.

Timestamps:

0:00 - 0:39 - Introduction: Carly Nelson and her background in social media

0:39 - 6:44 - Building a hair care brand from zero to 90k followers in 7 months

6:44 - 9:47 - Nurturing a small audience for long-term growth

9:47 - 13:21 - Finding the right creators for long-term brand collaborations

13:21 - 15:36 - Staying on top of TikTok trends and tools

15:36 - 18:56 - Leveraging engagement strategies for more views and comments

18:56 - 23:07 - The importance of community in the creator space

23:07 - 26:58 - Discussing the future of TikTok, YouTube, and the rise of Threads

26:58 - 28:36 - Using Threads to build brand personality and community

28:36 - 29:25 - Closing remarks: Where to connect with Carly