It's official: Erica Marchand is a Horrible Person. Jenn McDonald sits down with Erica, who shares her journey from outdoor enthusiast to founder of Bear and Fox and onward to another exciting adventure! Erica discusses her authentic approach to hunting, outdoor lifestyle branding, and the importance of tradition and community in hunting culture. She also explores the challenges of balancing family, business, and outdoor passions, offering insights into the evolving landscape of entrepreneurship, hunting, regulations and legacy.

Meet Erica:

Meet Jenn: https://www.instagram.com/whyjennhunts/

Learn More About the podcast:

Learn More About Wild Origins Canada: https://www.instagram.com/wildorigins_canada/

Horrible People Podcast chats with people who live life off the beaten path. From hunters and homesteaders to outdoor adventurers

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