Craft Beer Professionals

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)


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CBP Stories showcase individual members who have an inspiring story to tell.


Sam J Cruz, Co Owner and Chief Marketer at Against The Grain.


ATG began as a Louisville KY brewpub operation, growing to build a production brewery also located in Louisville. Since then, Sam and team have added an additional brewpub unit in Louisville, as well as diversifying the business to include two music venue and bar locations located in Louisville, a property holdings company with real estate investment, international partnership in a brewpub, and plans to launch additional ATG units in surrounding states.


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