The Businessology Show

Challenger Brands with Prentice Howe

08.26.2019 - By The Businessology ShowPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.

More episodes from The Businessology Show