This episode: Meetings and events are coming back strong in 2022 whether virtual, in person, or your organization's hybrid meetings. How can we make our events and conferences more interesting, more valuable, and more engaging? We talk with Mark Cooper, CEO of IACC and the Immediate Past Chair of the Events Industry Council about his ideas for "taking it to the next level" for your members and attendees. We also dive a bit into creativity and innovation and how these can inspire you and your organization to try new and fun things. What do you do to make your conferences and events memorable? Share a comment!