In this episode of Add To Cart, we checkout Tony Corrales, the Co founder and Director of Noskin, a vegan clothing brand that aims to strike the perfect balance of ethics and aesthetics.  Based in Collingwood, Melbourne, Noskin produces a ‘made to last’ range of shoes and clothing, using high quality, innovative materials, such as Japanese denim and cactus leather.  In this chat, Tony shares how Noskin finds the right balance between DTC and marketplace, the challenges of ticking every side of the ethics triangle and why the brand has no male and female categories.  

Links from the episode:

Knickerbocker

Producing with Purpose with Tony Corrales

The Brand Gap by Marty Neumeier

Building a Story Brand by Donald MIller

The Obstacle Is The Way by Ryan Holiday

Tony Corrales from Noskin: Vegan Cool | #242

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

eSuite

About your co-host: Tony Corrales from Noskin

Tony has spent the last 10 years working between online and offline marketing for not for profit organisations, along with consulting work in digital strategy and operations. In 2020 he launched the ethical fashion label Noskin along with the Producing with Purpose podcast, which is now evolving into PWP Studios, where he and his team provide consulting services and coming soon, online education to make your good business a great business. 

You can contact Tony at LinkedIn

About your host: Nathan Bush from eSuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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