Before Chief Keef helped to usher Drill music to the mainstream, with songs like Bang, Everyday, I Don't Like, and Love Sosa. Before signing to Interscope Records, creating his own imprint label, Glory Boyz Entertainment, and collaborating with the likes of Kanye West, Gucci Mane, Mike Will Made It, 50 Cent, Waka Flocka Flame, Future, Migos, Fredo Santana and Lil Reese. Before his multiple arrests, beefs with other artists, and serious social media scandals, including the disturbingly gleeful mockery of the death of one of his rivals, Lil JoJo.
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