What is WeChat at Work? (Part 2)
Second and final part of our WeChat at Work series, where Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".
By Thomas Graziani & Andrew Schorr
The China Digital Marketing Podcast is a show where local China-based experts give practical advice on how to promote your business online in China.
What is the Real Cost of Influencer Marketing in China?
Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.
How to choose between WeChat Subscription & Service accounts?
WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the ...
5 case studies of companies that are CRUSHING it on WeChat
WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for promotion and e-commerce? DEFINITELY! We're looking into 5 examples we can all learn from!
5 things to know about WeChat Official Accounts
Today we discuss WeChat Official Accounts. What are their functions? What are the different types of accounts? What is the difference between Chinese and International WeChat Official Accounts? What are the Benefits of verifying your account? Can you transfer the ...