Rupert Maconick sits down with Chip Walker to chat about movement marketing, his new book on brand purpose, and why his agency is an agile frog in a world of slow-moving dinosaurs.

Chip Walker is the Head of Strategy at Strawberry Frog and author of the new book, "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company".

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.