When do consumers have too many choices? When do marketers risk customers turning and walking away because they can't decide?

Choice Overload

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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Choice Overload

Choice Overload