The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

Christina Wallace on The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger Than Your Business Card


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Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few).

We need a dramatically different relationship with work, one that allows us to define ourselves beyond our paid labor. The answer? A Portfolio Life. An anti-hustle, pro-rest approach to work-life balance, a Portfolio Life is built on three tenets.

1. You are more than any one role or opportunity.

2. Diversification will help you navigate change and mitigate uncertainty.

3. When (not if) your needs change, you can and should rebalance.

In The Portfolio Life, Harvard professor, serial entrepreneur, and self-described "human Venn diagram" Christina Wallace adapts tried-and-true practices from entrepreneurs, creatives, and successful freelancers to help you eschew the cult of ambition and experience the freedom of building the flexible, fulfilling, and sustainable life you want.

Whether you’re sick of being told your worth is inextricably tied to your work, or that setting boundaries and protecting your personal life means you aren’t “all in,” this book will walk you step-by-step through the process of designing a strategy for the long haul. Because you deserve rest, relationships, and a rewarding career — not someday, but today. After all, you only live once.

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The Burleson Box is brought to you by Socius Marketing:

The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.

Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.

And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.

Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.

And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered.

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Resources Mentioned in the Episode with Christina Wallace:

  • Christina Wallace
  • The Portfolio Life
  • Clayton Christensen on emergent versus deliberate strategy
  • Clayton Christensen on disruptive strategy
  • The Perfect Story by Karen Eber

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