As the person with the CIO job, it is your responsibility to provide  your company with guidance on how they can be successful. 

In order to be  able to provide good advice, what we need to do is to take a look at  other companies that have learned to use IT in order to be successful  and take lessons from them. Good examples of such companies who realized  the importance of information technology include Amazon, Google,  Microsoft, and Facebook. 

If we take a look at how they have become so  successful we’ll quickly start to realize something: they invest in their own technology.