311: Click Share Column Deep Dive

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About click share - https://support.google.com/google-ads/answer/6299696

Show Notes:

Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.

(11:07) Why did we decide to talk about click share? (13:54) What is click share in Google Ads? (18:09) What click share data tells you (20:52) How click share works (28:33) How to increase your click share in Google Ads (35:36) If and how we’re going to start using click share in Google Ads We need your help! Please help us grow the show:

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