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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.

00:00 Meet Crystal Green: The Hair Mentor

01:19 The Power of Digital Marketing in Hairstyling

03:54 Crystal's Journey from Dentistry to Hairstyling

07:10 The Importance of Client Experience in Hairstyling

09:36 Transitioning to Education and Mentorship

15:26 Making the Client the Hero of Their Hair Journey

19:30 Understanding and Valuing Client Feedback

23:17 Redefining the Role of a Hairstylist

24:06 The Importance of Brand and Personality in Hairstyling

24:29 Crafting Your In-Person Brand as a Hairstylist

25:48 Maintaining Professionalism While Being Authentic

26:42 Navigating Client Conversations and Experience

33:46 The Power of Communication in Hairstyling

38:32 In-Person Marketing Strategies for Hairstylists

42:29 Connecting with Your Audience and Growing Your Clientel