Today on the show we examine the idea that the plan laid out in "The Millionaire Real Estate Agent" may not be sufficient anymore due to our dwindling attention spans. Therefore, we may need three times the number of touches to make an impact. While some may consider client touches old school, it is crucial to work hard to connect with clients. We caution against relying solely on technology for income and instead suggest a mix of social media, technology, and good old-fashioned personal interaction.

I believe in building business through sphere of influence, where I aim to touch each client between 125 and 150 times through various methods such as email, calls, social media, mailing, and events. I emphasize the importance of dynamic content and targeting events towards different audiences, rather than maintaining consistency in what is being put out.

Finally, we explore the purpose of creating content in real estate. Is it to attract new leads or to nurture existing ones? We learn that both are important, and the proof is in the pudding. I received eight new leads in just a 36-hour period last weekend. These leads came from people I know and they all interact with my content differently, since they were all served up by a raving fan they are highly likely to convert. Tune in to this video to learn more about client touches in real estate and how they can impact your business.