Episode 223: Cloning Your Best Clients, with Heidi Thompson - the Creative Empire podcast

Today, Reina and Christina are chatting with Heidi Thompson. Heidi is the bestselling author of Clone your Best Clients and the Founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. At the beginning of the episode, we hear how Heidi first got into marketing strategy. We hear all about what she loves about marketing in the wedding industry and the gaps she is seeing there. She also shares the biggest mistakes in wedding marketing and the why (and how) behind setting yourself apart.

Main Takeaways:How Heidi got into marketing strategy [0:01:23]What she loves about marketing in the wedding industry + gaps [0:04:16]How to talk to your ideal client + keeping track of it [0:10:49]What the biggest mistakes in wedding marketing are [0:14:13]Why you have to set yourself apart [0:21:09]What the top 3 things are for awareness [0:34:14]

“Anytime you can make your marketing useful, it’s going to resonate so much more than just, ‘Work with me, work with me, have you hired me yet?’”

— Heidi Thompson

Show Notes:Jordan Gill - Her Creative Empire Episode

“You don’t have to worry about anybody that isn’t your ideal client. It’s pretty freeing.”

— Heidi Thompson

Bio:Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning. You can also join her and lots of other wedding professionals just like you in The Evolve Your Wedding Business Facebook Community.Social Handles:WebsiteEvolve Your Wedding Business PodcastFacebookTwitter

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