This discussion with Jarrett McGovern discusses his passion for entrepreneurship and knowing when to highlight their major differentiating factor 5:20 The roar 

6:14 Waited 2 months to name their product 

8:35 Build trust 

14:15 There’s no such things as luck, you create your opportunities 

16:38 Starbucks launched nitro coffee, and it was the best thing ever for them 

17:12 The importance of owning the nitro (nitrogen) aspect in their verbiage and marketing 

20:15 There’s so much opportunity in this space, it’s important to look at it through a lens of collaboration instead of competition 

23:05 Highlight your differentiating factor 

31:20 Sometimes it’s good to be naive 

34:24 Know when to hold em and know when to fold em