Wish you all a Happy Holi!

When we visualize clothes, most of us see the vibrant colors present in our closet ..types of colors that we all choose to identify with.

So where do you think these colors come from?

Today, the colors that we see in most consumer products—cosmetics, clothes, paints, food, dyes and more—are derived from petrochemicals, which are created through the manipulation of fossil fuels. These release harmful gases long after they have dried, causing respiratory problems and pollution. Synthetic dyes pollute water, poison aquatic life and pose a major health hazard to humans.

To put that into perspective, for a population of 7 billion present on our planet today, consider a minimum of 3 clothes per person..that makes it 21billion clothes with synthetic colors.

All in all, synthetic colors that leach out into our waters are like slow poison to all the stakeholders connected to water..in short everyone!

The need for textile fibre is growing and the possibility to increase the production of virgin cotton is limited.

This is because the production of cotton is limited by seasonal weather conditions and by the land area available for fibre cultivation. The land area is needed to cultivate food for the increasing population, and therefore, increasing cotton cultivation is not feasible.

The cultivation of cotton also has a high environmental impact, which needs to be considered by looking for alternative and more environmentally friendly fibre sources for the textile industry.

Interestingly since 2016, European Union (EU) legislation has forbidden the landfill disposal of organic materials, including textile wastes. Additionally, the member states of EU will be required to set up a separate collection for discarded textiles by 2025. This has created the need to recycle textile waste.

Dyeing alone contributes to approximately 20% of global industrial water pollution. This is leading brands and their suppliers to be more open to rethinking how they do things, which is striking in an industry that hasn’t changed much in decades.

Considering all the above facts, today we bring to you vibrant examples of Colorfix , Spira & CradleToCradle. We truly hope you enjoy listening to this special segment on color pigments.

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