Communicating about vaccines has never been higher stakes. How do we do it well? Joining David to explore the importance of scientific rigour, listening and building relationships are: Professor Heidi Larson - Director of the Vaccine Confidence Project and the author of  Stuck: How Vaccine Rumours Start — and Why They Don’t Go Away. Professor Andrew Pollard, director of the Oxford Vaccine Group and creator of the Vaccine Knowledge Project. *** Views to share? Get in touch on Twitter @RiskyTalkPod or email riskytalk@maths.cam.ac.uk Risky Talk is produced by Ilan Goodman for the Winton Centre for Risk and Evidence Communication at the University of Cambridge.

Communicating about Vaccines

How can we best communicate the risks and the evidence on the most pressing issues of the day – from genetics and nutrition, to climate change and immigration? David Spiegelhalter is joined by the world’s top experts to tackle urgent, practical challenges which affect us all.

Social Sciences

Science & Medicine

Science

Life Sciences

From anti-vaxx propaganda to partisan political news and wild covid conspiracies, social media is awash with dodgy, even dangerous (mis)information. Who is pushing this content online, what are they trying to achieve and how can we stop it - without censoring free speech? David is joined by a panel of info-warriors fighting for a less toxic and more truthful online ecosystem: Chloe Colliver is a specialist in disinformation and extremism online. She’s the Head of Digital Policy and Strategy at the Institute for Strategic Dialogue. Laura Edelson co-leads the Cybersecurity for Democracy project at New York University which tracks the spread of misinformation via paid advertising and partisan news sources on platforms like Facebook.  Will Moy is the CEO of FullFact, the UK’s premier fact-checking charity. They call out politicians, journalists and misinformation going viral online, as well as working with Facebook as an independent fact checker.  Sander van der Linden is professor of Social Psychology at the University of Cambridge, and author of a forthcoming book on the psychology of misinformation, The Truth Vaccine. They discuss; 3:50 Who is responsible for creating and promoting misinformation on social media? 10:55 What are the incentives driving social media platforms - and why do they often lead to algorithms which amplify misinformation? 18:49 How does FullFact’s partnership with with Facebook work?  25:19 Why is misinformation often so compelling and persuasive? 30:20 How can we distinguish trustworthy from untrustworthy communications?  36:42 How should fact checking articles be constructed? Should they be boring? 41:05 What kind of regulation could help fix the situation? Should we ban certain kinds of content - or enshrine broad principles in law? How good is forthcoming UK and EU legislation?  *** Views to share? Get in touch on Twitter @RiskyTalkPod Risky Talk is produced by Ilan Goodman for the Winton Centre for Risk and Evidence Communication at the University of Cambridge.

How Misinformation Spreads

Excess deaths, vaccine harms and lockdowns: how should experts communicate about these complex, politically explosive issues? Michael Blastland quizzes statistical duo David Spiegelhalter and Anthony Masters on what they’ve learnt while writing a weekly column for the Observer. They explore the importance of context and comparison, the trustworthiness of sharing uncertainty and the power of a good analogy. The graphic discussed in the episode - which compares the potential harms and benefits of the AstraZeneca vaccine - can be seen here:  https://wintoncentre.maths.cam.ac.uk/news/latest-data-mhra-blood-clots-associated-astra-zeneca-covid-19-vaccine/  David and Anthony’s columns are collected and expanded in their new book Covid By Numbers:  https://www.penguin.co.uk/books/446/446585/covid-by-numbers/9780241547731.html  *** Views to share? Get in touch on Twitter @RiskyTalkPod Risky Talk is produced by Ilan Goodman for the Winton Centre for Risk and Evidence Communication at the University of Cambridge.

Covid By Numbers

Politicians and civil servants are hungry for data to help design effective policy. How do we best collect and communicate this evidence - to support good governance and public accountability?  Joining David to explore interactive dashboards, misinformation and what’s not in the data are:  Professor John Aston - former chief scientific adviser to the Home Office, now Harding Professor of Statistics in Public Life Dr Laura Gilbert - Chief Data Analyst at No. 10 Downing St Professor Diane Coyle CBE - Director of the Bennett Institute for Public Policy *** Views to share? Get in touch on Twitter @RiskyTalkPod or email riskytalk@maths.cam.ac.uk Risky Talk is produced by Ilan Goodman for the Winton Centre for Risk and Evidence Communication at the University of Cambridge.  

Communicating Evidence to Policymakers

Statistics need care and context - but journalists are under pressure to craft engaging stories. Is there a way of doing both?  Joining David to explore how you turn data into a clear and compelling story are: Caelainn Barr - Data Projects Editor at The Guardian Tom Chivers - Science Editor at UnHerd and the author of How To Read Numbers: A Guide to Statistics in the News (and Knowing When to Trust Them) Paul Milner - Programmes Director at National Numeracy Check out Tom’s Statistical Style Guide at howtoreadnumbers.com and sign up to the campaign! *** Views to share? Get in touch on Twitter @RiskyTalkPod or email riskytalk@maths.cam.ac.uk Risky Talk is produced by Ilan Goodman for the Winton Centre for Risk and Evidence Communication at the University of Cambridge.

Communicating about Vaccines

Download our free app to listen on your phone