What if loyalty programs weren’t about points, but about people?
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why co-creation is the next frontier in brand loyalty.

They dive into Regan’s transition from public policy to tech entrepreneurship, the moment she and her co-founder, Sarah Ganzenmuller, realized they could replace loyalty programs altogether, and why behavior change is more powerful than any discount code.

If you’ve ever felt uninspired by the way brands "reward" loyalty, this conversation will change your perspective.

Topics Covered:

• The death of transactional loyalty
• Why community and co-creation are the future
• How rediem empowers customers without asking them to spend more
• The pivot from consumer app to B2B SaaS
• What brands like Olipop and Sun Bum are doing differently
• Regan's entrepreneurial journey of founding and growing rediem