254: Comparing Google Shopping Ads To Google Search Ads

03.22.2021 - By The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hope you enjoy the episode, and if you’d like more Google Shopping episodes, please let us know. Thanks for listening!

Search News:
Google to Stop Selling Ads Based on Your Specific Web Browsing - https://www.wsj.com/articles/google-to-stop-selling-ads-based-on-your-specific-web-browsing-11614780021

Charting a course towards a more privacy-first web - https://blog.google/products/ads-commerce/a-more-privacy-first-web/

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