In this episode of Conasa Podcast Stories, we delve into the concept of "Brand Equity" and its significance for SMEs. Understanding brand equity is crucial for building a strong market presence and fostering customer loyalty. We explore the key components that contribute to brand equity, including brand awareness, perceived quality, and brand associations. Discover practical strategies for SMEs to enhance their brand value and leverage it for competitive advantage. This episode is essential for business owners looking to invest in their brand and drive sustainable growth.