In this episode of The Top Producer Podcast, I explore the third pillar of my ABC of Professional Selling framework—Competence. I share how confidence is born from competence, and true mastery can’t be faked. Clients quickly sense whether you genuinely understand the craft.

Competence is credibility—it builds trust, strengthens every client interaction, and provides lasting confidence that can’t be borrowed, bluffed, or bought. Only built.

I outline three essential habits that will help you develop the kind of professional competence that sets top producers apart.

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