In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Stephen Seidel—TEDx speaker, founder of The Seidel Agency, co-founder of Gents Journey, and champion of authentic storytelling.

Stephen believes connection is currency, and today he shares how vulnerability, purpose, and personal story can transform leadership, strengthen communities, and elevate brands—especially in franchising.

From losing his mother and rebuilding his life, to helping franchise companies create movements—not just marketing—Stephen's journey is a testament to resilience, alignment, and impact.

In this episode, Stephen discusses:

• Why every leader has a story (even if they think they don't)
• How vulnerability builds trust, culture, and community
• The mindset shift from "validation seeking" to "purpose-driven impact"
• How connection shapes customer experience and franchise culture
• Tools leaders can use to spark deeper conversations and belonging
• The power of legacy: building beyond the business

Stephen also shares his work with Gents Journey—a movement helping men become healthier, emotionally connected leaders—and the practical tools he created to facilitate meaningful conversations.

📍 Connect with Stephen: Website: stephenseidel.com The Seidel Agency: theseidelagency.com Gents Journey: gentsjourney.co Instagram: @stephenseidel