On today's episode of Marketing with Moxie, we go over the first 3 phases of the Consultative Selling process as they relate to sales and marketing: Research, Ask, and Listen. 

Here's a link to the Richardson Selling Model text we reference and recommend on the topic as well: 

https://www.amazon.com/Changing-Sales-Conversation-Connect-Collaborate/dp/0071823654/ref=sr_1_3?keywords=linda+richardson+selling&qid=1583170946&sr=8-3