TalentX is a 360-degree talent development company, where they focus on digital creatives - specifically on TikTok and Youtube. Josh Richards, a TikTok star with over 16M followers, and Michael Senzer, head of TalentX’s business development join us to discuss why these are such coveted platforms and how brands could get value by bridging the gap with products/experiences and some of their featured talent.

In this episode of Motivated our guests talk about the responsibility that comes with celebrity, navigating social media and Tik Tok specifically, the creative process, working with brands and hacking the algorithms while staying Motivated and being authentic.

Why Motivated? 3:56

Motivation Advice from a Tik Tok celebrity 4:28

With power comes Responsibility 5:00

Tweaking your message during Covid-19 6:05

Work-life and home-life 6:45

Musicly to Tik Tok for Brands 7:30

Zoom as a Verb 10:35

Josh describes Tik Tok to an Alien 11:30

The For You page algorithm 12:19

Not a Prefect Equation 14:26

How should brands engage with Tik Tok 15:10

Trust the creative process 17:16

Hacking the algorithm 22:00

30-50 million views 24:00

The death of Vine 25:53

Creating and inspiration 27:00

Go, go, go 29:28

The next Myspace? No Fear! 30:19

Sway House 32.16

A safe place 34:30

Sponsorship 37:00

Anything you’re not proud of 38:07

Don’t be a walking billboard 42:00

Working together 45:28

Staying Motivated 49:05