005: Content Marketing For Agency Growth

In this episode of the Pitching PR Podcast, we speak with Creative Director Daniel Francavilla and Sales Strategist Ali Hanif of Now Creative Group. The three of us discuss how to use content marketing to promote your PR business, define an Agency’s target audience and how to stay top-of-mind with potential clients.  Now Creative Group was started three years ago by Daniel; he wanted to create a one-stop creative agency that helped businesses and entrepreneurs establish their brands and grow. Ali joined soon after, and leads their business development and creative sales, with a focus on content. In this podcast we explore how they used content marketing at Now Creative Group to generate new business and then re-apply these learnings for Pitching PR listeners and business owners.  Today’s Topics:  Finding the time to produce content  Defining your B2B audience and how to create original content for them  Tracking engagement  4 key steps to produce content  The benefits to repurposing content  Efficiently managing different content platforms  Delegating social media management within the agency  The importance of  experimenting with new social media platforms   Key advice for to promoting your PR Agency with content marketing  Links and Resources:  Now Creative Group Homepage   Now on Facebook   @NowCreates on Twitter  Now on Instagram   Now on Tumblr   Now on Pinterest    More episodes of the Pitching PR Podcast  on iTunes or online  Pitch Graphic Design Website  Pitch Graphic Design on Instagram  Pitch Graphic Design on Twitter   Theme Music:  “Not Going Home” by Great Good Fine Ok  Great Good Fine Ok Website  Great Good Fine OK on Twitter   This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online.